Emma — the AI receptionist for builders.
A real conversational AI that answers your business phone — books jobs, qualifies leads, routes emergencies. Sounds human, works 24/7, costs less than a coffee a day.
Everything a great receptionist does.
Without the wages.
24/7 call answering
Emma never misses a call. Friday night, Sunday morning, public holiday — she picks up before the third ring, every time.
Lead qualification
Asks the right questions — job type, location, urgency, budget — so only real, qualified leads reach you.
Appointment booking
Books quotes, site visits and callbacks straight into your calendar. Confirmations sent by SMS automatically.
Smart call routing
Burst pipes, gas leaks, locked out — Emma identifies emergencies and patches them straight through to you.
Custom voice & personality
Pick Emma's voice, accent and tone. Aussie warmth, no robotic vibes. Powered by ElevenLabs.
Instant setup
From signup to live calls in under a week. We handle training, voice tuning and number porting. You handle the build sites.
Call transcripts & summaries
Every call is recorded, transcribed and summarised. You wake up to a tidy list of who called, why, and what they need.
Multi-channel
Phone calls today. SMS, web-chat and email coming. One AI brain, every customer touchpoint.
Australian-built
Built by builders, for builders. Local support, local accents, hosted on Australian infrastructure.
Simple pricing. Real margins.
Two plans. No setup fees. No lock-in contracts. Cancel anytime — though we doubt you will.
Starter
Solo trades and small build crews getting started with AI.
- Up to 200 calls/month
- 24/7 call answering
- Lead qualification & booking
- SMS confirmations
- Daily call summary email
- 1 calendar integration
- Email support
Pro
Established builders & multi-trade businesses ready to scale.
- Unlimited calls
- Everything in Starter
- Emergency call routing
- Custom voice & personality tuning
- Multiple calendar & CRM integrations
- Real-time call notifications
- Priority support & quarterly tuning
All plans include onboarding, voice training and ongoing optimisation. GST included for Australian customers.
Emma is just the start.
We're building a full AI workforce for construction. One tool at a time. Every product designed to take the office work off your plate.
AI Estimating Assistant
Upload plans, get a structured first-pass estimate. Cuts hours of takeoff work down to minutes.
AI Site Reporter
Daily site photos and voice notes turn into structured client reports — automatically, by 6pm.
AI Contract Manager
Reads, flags risks, summarises variations. Never get caught out by buried clauses again.